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不管人们对畅销书所持态度是褒是贬,一个不可否认的事实是,没有哪个出版者或作者不追求畅销的目标。谁不希望一本书可以传播得更久远呢?但全国500多家出版社,每年出版的图书多达10余万种,发行数在10万册以上的也就20、30种,可见畅销书的稀有。有人说,如今畅销的要素越来越难以把握,谁的书可以畅销,事先无法预测,就好比是中彩票一样,没有规律可循。但做畅销书真的只是撞大运吗?记者日前对国内出版界一些畅销书的成功运作者做了一次采访。《富爸爸》:玩概念策划人:《富爸爸》项目组陈非成功案例:《富爸爸,穷爸爸》创造了国内首部财商书的新概念。目前发行量达到170万册。成功秘诀:运气加大胆,是该书成功的要素。在1999
Regardless of what people say about best-selling books, it’s undeniable that one publishers or author does not pursue the best-selling target. Who does not want a book can be spread more far? But more than 500 publishers throughout the country, published as many as more than 10 kinds of books, published in more than 100,000 copies of 20,30 species, we can see the best-selling book Rare. Some people say that the best-selling elements are getting harder and harder to come by now. Whose books can be bestsellers and can not be predicted in advance are just like lottery tickets, with no rules to follow. But do best-selling book really hit Grand Canal? The reporter recently made an interview with some successful booksellers in the publishing industry in China. “Rich Dad”: Play Concept Planner: “Rich Dad” Project Team Chen Fei Success Story: “Rich Dad, Poor Dad” has created a new concept of the first domestic financial book. The current circulation reached 1.7 million. The secret of success: luck and daring, is the success of the book elements. In 1999