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从2007年2月开始,百事可乐在全球更换包装35次,以图争夺更多的市场。在百事可乐之前109年的历史中,其包装只换过10次。本文试图从图像时代的要求和市场学动机分析百事可乐“疯狂换装”的深层原因及对今后市场竞争带来的影响。
From February 2007, PepsiCo changed the packaging 35 times in the world in an attempt to compete for more markets. In its 109-year history prior to Pepsi, its packaging was changed only 10 times. This article tries to analyze the deep reason of Pepsi “Crazy Dressup ” and its impact on future market competition from the requirements of image age and market motivation.