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实施名牌战略,争创名牌产品,是适应社会主义市场经济发展的需要,是培育、发展我省支柱产业,拳头产品的有效途径。自1993年我省首批向全国广大用户推荐以长虹彩电为代表的80个四川名牌产品以来,取得了较好的社会效益和经济效益。但是,社会上也出现了过多、过滥的以盈利为目的评比,不仅给企业增加了负担,也影响到我省工业产品的形象,损害了消费
The implementation of brand strategy and striving for brand-name products are the need to adapt to the development of the socialist market economy, and it is an effective way to cultivate and develop our province’s pillar industries and high-quality products. Since the first batch of 80 Sichuan famous brand products represented by Changhong TV in 1993, the province has achieved good social and economic benefits. However, there are too many and too many excessive profits in the society. This not only adds to the burden on enterprises, but also affects the image of industrial products in our province and damages the consumption.