美国西南航空公司创立于1967年,之后长达30年的时间里,一直有众多强大的竞争者逐鹿美国航空业。为了获得竞争优势,各方所出的花样越来越多。但除了西南航空之外,美国航空业中没有其他任何公司能连续29年保持盈利,并享有高增长率和高顾客满意度。通过一些比较表面的观察,我们也许会看到飞机更快的往返时间、更低的经营成本或者其他一堆因素造就了西南航空的成功。但实际上,所有这些因素都依 Southwest Airlines was founded in 1967, after 30 years, there have been many powerful competitors competing in the US aviation industry. In order to gain a competitive advantage, more and more measures have been taken by all parties. But with the exception of Southwest Airlines, no other airline in the U.S. aerospace industry is profitable for 29 consecutive years with high growth rates and high customer satisfaction. Through some relatively superficial observations, we may see a faster turnaround of the aircraft, lower operating costs or a host of other factors that have shaped Southwest’s success. But in fact, all these factors are dependent on