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曾一度滑入低谷的湖南人民广播电台,凭借不断地改革创新,不断地发掘广播比较优势,几年功夫,出人意料的重新崛起。2004年,一批栏目、节目博得广大听众的宠爱,成为全省叫得响的品牌;以中国新闻一等奖(《殷殷嘱托,浓浓民情》)为代表的30多件作品在全省全国的评比中获奖。广告收入突破亿万大关,同比增长53%。湖南电台被授予“省直机关文明建设单位”称号,交通频率荣获“全国五一劳动奖章”。以新闻节目为中心改革创新广播宣传前些年,湖南广播的生存空间处于电视、报纸的层层挤压之下,听众萎缩,收入徘徊,文艺频率还一度停播,昔日
Hunan People’s Broadcasting Station, once slipped to the bottom, relied on its continuous reform and innovation to continuously explore the comparative advantages of broadcasting. After a few years of hard work, it unexpectedly emerged again. In 2004, a group of programs and programs won the favor of the majority of audiences and became the brand-name of the whole province. More than 30 pieces of works, represented by the First Prize of China News (“Dedication, Concentration and Affection”), The award winning. Advertising revenue exceeded billions, an increase of 53%. Hunan Radio was awarded the title of “Civilized Construction Unit of Provincial Direct Organizations” and its traffic frequency won the “National May 1 Labor Medal.” A few years ago with the news program as the center, reform and innovation of radio and television broadcasting. The living space of Hunan Radio was under the pressure of layers of television and newspapers. The audience shrank and the income lingered. The frequency of literature and art was stopped.