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2005年是中国传媒的一个多事之秋。传媒一边狂欢,一边失落:神舟六号升天、超级女声的风靡、连宋李敖大陆行等给传媒带来盛宴;报刊广告收入的下滑、广电节目的低俗、网络道德的失范却给传媒屡泼冷水。即便如此,中国传媒在很多方面也都有一些突破。年终之际,针对报刊、广电、网络的发展历程,以首创性、代表性、影响力为创新标杆,以重大传媒事件、现象、趋势等为创新标识,本刊编辑部推出“2005年中国传媒十大创新报告”,包含报道思想篇、报刊篇、广电篇、网络篇。这既是为了盘点2005年中国传媒的变化,更是为中国传媒的持续创新发展提供相关参考。
2005 is a thriving event for the Chinese media. The media carnival on the one hand lost: Shenzhou VI ascended the throne, the super girl’s popularity, even the Song Li Ao mainland China and other media feast to the media; newspaper advertising revenue decline, radio and television programs vulgar, Internet morality has given the media repeatedly poured cold water. Even so, the Chinese media have made some breakthroughs in many aspects. At the end of the year, in response to the development of newspapers and periodicals, radio and television, and the Internet, with innovation, representativeness and influence as the benchmark for innovation, and major media events, phenomena and trends as innovative logos, the editorial department of our magazine launched the “2005 China Media Top Ten Innovative Report ”, covering articles of thought, newspapers, radio and television articles, online articles. This is not only for the purpose of inventorying the changes in the Chinese media in 2005, but also for providing relevant references to the continuous innovation and development of the Chinese media.