一直以来,白酒电商让人看不明白,它既不像鞋服业那样在网上激烈征战,也不像家居业那样积极整合线上和线下资源,整个行业的电商起步较晚。也许只有到了特定的日子,白酒的电商才会引起关注。只是这种关注背后,可能更多的是质疑或者反思。电商究竟是酒业的颠覆者、补充者、搅局者,还是过路者?对于中国白酒行业而言,互联网到底改变了什么?将要改变什么?由此带来的机会和挑战在哪里? Traditionally, Liquor traders do not understand that it does not actively compete in the Internet like the footwear industry nor does it actively integrate online and offline resources like in the home industry. E-commerce across the industry has started late. Maybe only by a specific day, the liquor business will cause concern. Only behind this concern, may be more questioning or reflection. What is the change of the Internet and what are the opportunities and challenges brought by the Internet for the Chinese liquor industry?