网络营销作为互联网时代的一种新型营销手段,已经在企业经营决策中发挥着重要的作用,尤其对中小企业的生存与发展具有非常重要的意义。由于中小企业自身的特点,开展网络营销应选择适合自己的营销方法和手段,更加重视营销导向的企业网站建设,重视网站的推广,并以网站为基础开展网络营销活动。 Internet marketing, as a new marketing method in the Internet age, has played an important role in business management decision-making, especially for the survival and development of SMEs. Because of the characteristics of SMEs, to carry out network marketing should choose their own marketing methods and means, pay more attention to marketing-oriented corporate website construction, emphasis on website promotion, and website-based network marketing activities.