本文通过对《杜拉拉升职记》小说、话剧、电影、电视剧的分析,探讨《杜拉拉升职记》整个产业链的成功经验,文章以小说为基础,四个不同版本的《杜拉拉升职记》具体内容的比较,并从四种形态的作品中推估传播的技巧和特征,总结了作品与当前社会现实的关系,指出这是一个与时代联系紧密,营销成功的文化产业范例。 This article analyzes the success stories of the promotion of Du Lala in the whole industry chain based on the analysis of novels, dramas, movies and TV dramas in The Story of Du Lala Getting Promoted. Based on novels, four different versions of Du The author compares the specific content of La Liga and promotion, and estimates the skills and characteristics of communication from four forms of works. It summarizes the relationship between the works and current social reality and points out that this is a culture closely linked with the times and successful in marketing Industry paradigm.