电视媒体创造一个品牌栏目并将它经营成一个名牌实属不易,但要维护品牌栏目的知名度和收视率,保证其可持续发展就更非易事。舟山广播电视总台《汪大姐来了》栏目,因为找准了市场与受众的定位,创办第一年,就被评为舟山市首届品牌栏目。七年过去了,经过形式到内 It is not easy for the TV media to create a brand section and operate it as a brand name, but it is even harder to maintain the visibility and rating of the brand section and ensure its sustainable development. Zhoushan radio and TV station “Sister Wang came” section, because of pinpointing the positioning of the market and the audience, founded the first year, was named the first brand of Zhoushan section. Seven years later, after the form