在市场竞争日趋激烈的今天,各生产厂家都千方百计地开拓市场,争出奇招,以期赢得商战胜利,这就为现代市场营销注入了新的内容。近闻有的厂家派出生产工人到商场站柜台,笔者认为这是一着奇招。无锡小天鹅洗衣机厂近60%的生产工人轮流到全国各地的销售网点站柜台。这些一线生产工人通过半年左右的柜台实践,不但丰富了自己的知识面,拓宽了视野,而且使生产者置身于市场,缩短了和消费者的心理距离。现代市场营销以消费者为中心,生 In today’s increasingly fierce market competition, all manufacturers are doing everything possible to open up the market, fighting for a strange move, in order to win the war of commerce, which has injected new content for modern marketing. Recently, some manufacturers sent production workers to counters in shopping malls. I think this is a strange move. Nearly 60% of production workers in Wuxi Little Swan Washing Machine Factory turn to counters at sales outlets across the country. These first-line production workers have not only enriched their knowledge and widened their horizons through the counter practice of about six months, but also placed the producers in the market and shortened their psychological distance with consumers. Modern marketing is consumer-centric, raw