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据相关数据显示,目前中国教育培训市场的潜在市场规模已达3 000亿元。在巨大而诱人的市场蛋糕面前,各类规模不一、形式多样的外语培训机构应运而生,大有“乱花渐欲迷人眼”之势。外语培训市场的迅速发展和培训机构的急剧扩容将市场竞争推向白热化,也引发了一连串关于外语培训机构现阶段生存状态和发展前景的疑问和思考。鉴于此,通过开展关于南京外语培训机构营销及教学模式的调研活动,以分析其走俏的原因,并讨论对当前高校大学外语教学的启示。
According to relevant data, the potential market size of the education and training market in China has reached 300 billion yuan at present. In the face of the huge and attractive market cake, various types of foreign-language training institutes with different forms have emerged as the times require. The rapid development of foreign language training market and the rapid expansion of training institutions have intensified market competition and triggered a series of questions and reflections on the current status and development prospects of foreign language training institutions. In view of this, through research on the marketing and teaching model of Nanjing Foreign Language Training Institute to analyze the reasons for its popularity, and to discuss the current university university foreign language teaching enlightenment.