国际上把以公共关系事业为代表的管理效能,列为衡量一个国家经济发达程度的第三大标志。台湾的一位公共关系专家将公共关系定义为一门“内求团结、外求发展”的科学。内求团结就是创造团结和谐的组织条件和内部气氛,使全体职工互相协作,共同奋斗。外求发展就是积极开展对外活动,促进组织和外界的 Internationally, the management efficiency represented by public relations is listed as the third sign of measuring a country's economic development. A public relations expert in Taiwan defines public relations as a science that “seeks unity and growth for the rest.” To seek unity is to create an organizational and internal atmosphere of unity and harmony so that all staff and workers can work together and work together. To seek development is to actively carry out foreign activities and promote the organization and the outside world