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2002年1月8日,通信业界翘首以待的联通新时空 CDMA网开通仪式在人民大会堂隆重举行。在花巨资请麦肯锡咨询后,联通将 GSM 定位于低端用户,CDMA 定位于中高端用户。但自 CDMA 推出以来,市场反应平淡,在前5个月,用户数只有100万,这其中还包括原长城网转网用户40万户。在这种市场形势下,联通采取了各种市场促销手段,终于在8月15日突破200万,9月25日突破300万,10月14日达到了400万户,到11月12日越过了一个重要关口——500万
January 8, 2002, the communications industry waiting for the opening ceremony of China Unicom’s new space-time CDMA network was held in the Great Hall of the People. In spending huge sums of money please consult McKinsey, China Unicom will GSM located in low-end users, CDMA located in the high-end users. However, since the introduction of CDMA, the market has reacted dullly. In the first 5 months, the number of subscribers was only 1 million, which included the original 400 thousand subscribers of the Great Wall Network. In this market situation, China Unicom has taken a variety of marketing promotions, and finally exceeded 2 million on August 15, September 25 exceeded 3 million, reached 14 million on October 14, to be passed on November 12 An important mark - 500 million