《泰》、《西游》等电影刷新了国内票房纪录,其吸金魅力让人眼红;《中国好声音》等电视节目收视率攀顶,其收益能耐同样令人艳羡。这些王牌影视娱乐节目成功大吸金的内核在于,接地气,在轻松娱乐中与观众群实现了朴素的情感互动,让观众群自愿埋单。其商业化路径是,从商业模式、产品、营销、 “Thailand”, “Journey to the West” and other movies refresh the domestic box office records, its attractive charms people jealous; “China Voice” and other television programs such as the top ratings, its revenue is equally enviable. The success of these trump card entertainment shows that the golden heart of success lies in the grounded atmosphere that allows for a simple emotional interaction with audiences in relaxed entertainment and allows the audience to voluntarily pay bills. Its commercialization path is from the business model, product, marketing,