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今年下半年,受国家宏观经济调控影响,国内钢材市场价格急转直下,平均每吨钢材价格下浮1000元以上,使我市再生资源系统遭受了前所未有的经济损失。尽管销价已大大低于进价,但仍然销售不畅,严重影响企业商品资金的周转。各企业纷纷把主攻对象由进转向销,以盘活资金,最大限度地减轻经济损失。为了扩大商品销售,摆脱企业困境,在系统内建立商品营销网络成为当务之急。 商品营销网络是系统内各营销点之间,以互惠互利为原则,分购联销,互通有无,发挥整体优势,扩大商品销售的一个重要经营形式,它能有效地搞活经营,提高经济效益。
In the second half of this year, affected by the country’s macroeconomic regulation, the domestic steel market price has been rapidly declining. The average price per ton of steel has fallen by over RMB 1,000, which has caused the city’s renewable resource system to suffer unprecedented economic losses. Although the sales price has been significantly lower than the purchase price, sales are still sluggish, which has seriously affected the turnover of corporate commodity funds. All companies have turned their main target from the forward to the next, in order to revitalize the funds and minimize economic losses. In order to expand the sales of goods and get rid of business difficulties, the establishment of a product marketing network within the system has become a top priority. Commodity marketing network is an important form of business operation, which is based on the principle of reciprocity and mutual benefit between each marketing point in the system, the purchase and sales, and the sharing of advantages. It can effectively invigorate the operation and increase the economic efficiency. .