市场营销以其自身的优势,使得社会各界对其的重视程度及关注程度越来越高。近年来,随着我国经济体制改革的不断深化,市场竞争日趋激烈,这对新时期的市场营销人员提出了更高的要求。最为一名优秀的市场营销人员必须具备较高的综合素质和业务能力,这样才能在激烈的市场竞争中站稳脚步,并获得成功。基于此点,本文首先介绍了新时期市场营销人员应具备的能力和素质,并在此基础上提出新时期培养市场营销人员必备能力的具体途径。 Marketing with its own advantages, making the attention of all sectors of society its attention and degree of higher and higher. In recent years, with the continuous deepening of China’s economic system reform, market competition has become increasingly fierce, which sets higher requirements for marketers in the new era. The most outstanding marketing staff must have a high overall quality and business ability, so as to stand firm in the fierce market competition and be successful. Based on this point, this paper first introduces the new era of marketers should have the ability and quality, and on this basis, put forward specific ways of training marketers in the new era of the necessary capabilities.