所谓危机管理,就是企业为应付各种危机情景所进行的规划决策、动态调整、化解处理、员工训练等活动的过程,其目的在于消除或降低危机所带来的威胁。危机管理奉行“危机不仅意味着威胁、危险,更意味着机遇”的积极的行为准则。危机管理具有不确定性、应急性和预防性三大特征。由于危机爆发后往往 The so-called crisis management is the process of planning, decision-making, dynamic adjustment, resolution and employee training to deal with various crisis scenarios. The purpose is to eliminate or reduce the threat posed by the crisis. Crisis Management Adhere to the “crisis not only means the threat, danger, but also means the opportunity” positive code of conduct. Crisis management has three major characteristics: uncertainty, emergency and prevention. Due to the crisis after the outbreak