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本文中网络视频指通过互联网播放收看的视频节目,传统电视指当前各电视台制作播放的有线或卫星电视节目。网络视频对传统电视的挑战日趋猛烈,网络电视以交互性和可管理性打破时空限制,越来越多的挤占传统电视的市场份额。传统电视的只有积极对应,大力发展数字电视,坚持内容之王,积极开展互动节目,同时以小成本制作提高反应速度,才能确保视频市场的统治地位。
In this article, network video refers to the video program that is watched through the Internet. Traditional TV refers to the cable or satellite TV program produced and broadcast by each television station at present. The challenge of traditional TV is becoming more and more violent with online video. Internet TV breaks the limitation of time and space with interactivity and manageability, and more and more occupies the market share of traditional TV. The traditional television only actively co-ordination, to develop digital television, insist on the king of content, actively carry out interactive programs, while making small-scale production to improve response speed, in order to ensure the dominance of the video market.