奢侈品品牌之所以能够享誉全球,在于它们都独具特色。像爵位、姓氏、徽章等曾经是贵族阶层的符号一样,奢侈品品牌的符号意义就是:成功和富裕。一个品牌一旦抓住“成功和富裕”是经济社会中人们奋斗的目标和向往的状态后,利用一切方法和手段,建立和保持这～特色并尽可能地发挥到极致,如此坚持下去也就拥有了“自己的”顾客和圈子,从而长盛不衰。能够把自己的品牌做成奢侈品的代名词,路易·威登(LV)从法国宫廷的御用制箱包的制作者,到工业革命时期被 The reason why luxury brands can be famous all over the world is that they are all unique. Like symbols such as titles, surnames, and badges that used to be a symbol of the aristocracy, the symbolic meaning of a luxury brand is: success and affluence. Once a brand grasps “success and prosperity” is the goal and aspiration of people in the economic society, it uses all methods and means to establish and maintain this characteristic and to maximize its potential. It has its own “own” customers and circles, so it will never fail. Able to make his own brand a synonym for luxury goods, Louis Vuitton (LV) was the maker of bags from the Royal Court of the French court, and was transformed into the Industrial Revolution.