我们都能很容易发现一个道理,外资奶粉品牌一样常犯错误,包括产品质量事故、突发事件应对不当等等,同样会招致媒体的批评和消费者的愤怒。但为何危机过后,人们依然趋之若鹜的继续追捧外资品牌,而对国内品牌的热情推广报之以冷漠呢?经过调查发现,国内企业和外资企业所犯错误在本质上有着巨大的区别,特别是在道德、人格和品质层面,外资企业更为谨慎,而国内企业常常显得圆满过度和自作聪明。因 We can easily find a reason that foreign milk powder brands make mistakes as often as possible, including product quality accidents, improper handling of emergencies, and so on, as well as media criticism and consumer anger. But after the crisis, people are still rushing to pursue foreign brands, and the enthusiasm for domestic brands has been reported to be indifferent. After investigation, it has been found that the mistakes made by domestic companies and foreign-funded enterprises are essentially different, especially in At the level of morality, personality and quality, foreign-funded enterprises are more cautious, and domestic companies often appear to be over-satisfied and smart. because