在中国彩电高端市场上,洋品牌一直处于牢牢的控制地位。不仅如此,在美国商务部2003年11月24日的裁定中,中国电视机生产商被认定为向美国市场倾销其产品,倾销差价高达27.94%至45.87%。其中,长虹公司被裁定的倾销幅度最大,为45.87%。由此可见,在逆境中成长的国产彩电品牌,要想在市场上立足,就需要积极调整市场策略。 In the Chinese high-end color TV market, foreign brands have been firmly in control. Not only that, in the U.S. Department of Commerce’s ruling on November 24, 2003, Chinese TV makers were found to dump their products on the U.S. market with a dumped price of as much as 27.94% to 45.87%. Among them, Changhong company was ruled the largest dumping margin, 45.87%. Thus, in the face of adversity in the growth of domestic TV brands, in order to gain a foothold in the market, we need to actively adjust the marketing strategy.