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传播学中有一项重要的内容就是视觉传达设计,其具有功能性和艺术性两大特征。在视觉传达设计中功能性主要体现的是设计对象的性能和想要表达的目的,而艺术性主要表现的是设计对象的艺术感和美感。但是,人们往往只关注视觉传达设计的某一种特征,很少对这两种特征之间关系进行研究。本文通过对视觉传达设计的功能性与艺术性的关系进行研究,对视觉传达设计的现状进行了简单的概括,分别介绍了视觉艺术的功能性和艺术性,最后将二者之间的关系进行了详细的分析。希望通过研究视觉传达设计的功能性与艺术性的关系能够为视觉传达设计的发展提供参考。
An important part of communication science is the visual communication design, which has two major characteristics: functional and artistic. The main function of visual communication design is the performance of the design object and the purpose of expression. The main artistic expression of the design object is the artistic sense and aesthetic feeling. However, people tend to focus only on one feature of the visual communication design and rarely study the relationship between the two features. This paper studies the relationship between the functional and the artistic features of visual communication design, briefly summarizes the current status of visual communication design, and introduces the functional and artistic features of visual arts respectively. Finally, the relationship between the two is described in detail Analysis. It is hoped that by studying the functional and artistic relationship of visual communication design, it can provide reference for the development of visual communication design.