本次专题策划是关注二三线媒体市场的状况,原意是对微观市场做个较为精确的扫描,但没想到是如此艰难。首先没想到的是,一线的广告公司和调研机构把眼光紧紧地盯在了一线城市,二次城市的媒体调研会出现这么大的空档。很少会有机构会对苏州这样的城市做深入的调查,即使有相关的研究,也都属于“过路”性质。 This topic planning is concerned about the situation of the second and third line media market, the original intention is to do a more accurate micro-market scan, but did not expect so difficult. The first thing I did not expect is that first-tier advertising agencies and research agencies look closely at the first-tier cities, the secondary city media research will appear such a big gap. Few organizations will conduct in-depth surveys of such cities in Suzhou, even if related research is concerned.