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商业地产是一个特色为赢的领域,在竞争渐呈白日化趋势的今天,特色无疑成为商业项目的灵魂所在。如果说做住宅的重点是品质和设计,那么,做商业在品质和设计之外,更加强调特色操作和差异化经营。商业地产的市场细分度远较住宅复杂,所要求的专业化程度也要高得多。虽然中国的商业地产真正发展不过数年时间,市场还很不成熟,但海量消费人群所制造的强大刚性需求,以及奥运商机的刺激,造成一大批项目的积极涌现或伺机而发,市场趋于专业化和理性化是必然的走向。一个理性的市场,对项目特色的要求会更加苛刻,大浪淘沙之中,完全可以催生真正优秀的特色商业地产项目。
Commercial real estate is a feature of the field for the win, in the gradual day by day competition trend, the characteristics of the commercial project will undoubtedly become the soul. If the focus of dwelling is on quality and design, then doing business outside of quality and design places greater emphasis on distinctive operations and differentiated operations. Market segmentation of commercial real estate far more complex than the residential, the required degree of specialization is much higher. Although the real development of commercial real estate in China has not been completed for several years, the market is still immature. However, the strong and rigid demand created by the mass consumer base and the stimulus brought by the Olympic business have resulted in the active emergence or opportunistic development of a large number of projects and the market trend Specialization and rationalization is an inevitable trend. A rational market, the characteristics of the project will be more demanding requirements, among the Ebb Tide, can really give birth to truly outstanding features of commercial real estate projects.