《苍梧晚报》近十年来跨界教育、卫生、公益、文化等多个领域,培育和建设了“苍梧晚报小记者”“清洁海岸义工团”活动,连云港市知名群众文化活动“周末喜相逢”“民间春晚”等等,这些具有参与性、互动性的品牌活动,深度吸引了读者,有效地维护和提升了媒体的传播力和影响力。 The “Cangwu Evening News” has cultivated and constructed “Little Courier Evening Newspaper”, “Clean Coast Volunteer Group” activities in various fields including cross-border education, health, public welfare and culture in the past decade. The well-known mass culture of Lianyungang City Activities Weekend Reunion “Folk Spring Festival Evening ” and so on. These participatory and interactive brand activities have deeply attracted readers and effectively maintained and promoted the media’s dissemination power and influence.