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SARS后遗症到底有多少?政府和企业都开始盘点。据最近国家统计局公布的数据来看,第一季度的增长率为9.9％,第二季度的国民经济增长率为6.7％,因而上半年的经济增长率为8.8％。数据表明SARS对于国民经济的负面影响并没有像人们预期的那么严重。但是,在国家统计局公布的数据之中,有一点很值得关注,所谓投资、外贸和消费拉动经济的三套马车当中,投资、外贸表现不错,可是消费依然低迷。而SARS的影响恰好就是在这里。从市场一线所得到的反馈,SARS后遗症直到现在才逐渐显现。这些影响往往是无形的,很难进行精确的计算,它在消费者个人心理留下的暗影,不经历一段相当长的时间是无法消退的。难怪不少的商家抱怨,市场越来越难做,打广告,心里没底,现场促销,交易成本节节攀升,总而言之,以前用惯的行之有效的营销手段现在多
How many SARS sequelae are in the end? The government and companies have begun inventorying. According to the data recently released by the National Bureau of Statistics, the growth rate in the first quarter was 9.9%, and the growth rate of the national economy in the second quarter was 6.7%. Therefore, the economic growth rate in the first half of the year was 8.8%. The data shows that the negative impact of SARS on the national economy has not been as serious as people expected. However, among the data released by the National Bureau of Statistics, there is one thing worth paying attention to. Among the three sets of horses that are driven by investment, foreign trade, and consumption, investment and foreign trade perform well, but consumption is still sluggish. The impact of SARS happens to be here. Feedback from the front line of the market, the aftermath of SARS has only gradually emerged. These influences are often intangible and it is difficult to carry out accurate calculations. The shadows left by the individual’s personal psychology cannot fade without going through a long period of time. No wonder many businesses complain that the market is getting harder and harder to do, advertisements, no end of the mind, on-site promotion, and transaction costs are rising steadily. All in all, what used to be effective marketing tools is now more