如何最大可能地为克莱斯勒品牌打基础?如何最大可能地实现维持这个品牌市场地位的销量?中国汽车市场新车扎堆上市已是司空见惯,如何令新车脱颖而出就成为汽车厂商最重要的课题。目前,国内新车上市营销模式缺乏新意,“三幕剧”式的上市演出大同小异,上市前疯狂造势、上市活动一掷千金、上市后广告铺天盖地。此种营销模式可以在短时期内令新车得以广泛传播,但整个过程中消费者扮演的角色都很被动。 How to lay the foundation for the Chrysler brand as much as possible? How to maximize the sales of the brand to maintain the market position? The Chinese auto market has become commonplace, and how to make a new car stand out becomes the most important issue for auto makers. At present, the domestic new car marketing model lacks new ideas, “three acts ” type of market performance is similar, crazy pre-IPO campaign, billions of dollars listed activities, listing after the advertisements overwhelming. Such a marketing model can make a wide range of new cars available in a short period of time, but consumers play a passive role throughout the process.