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自相侵蚀效应与诱饵价格策略孟玉红企业向市场推出新产品,不仅会影响其竞争企业的产品销售,而且也会影响本企业同一产品线上别的产品的销售。在企业因销售新产品而获得利润的同时,而引起同一条产品线上别的产品销售额和销售利润的减少的现象称作自相侵蚀效应。所以企业...
Self-phase erosion effect and bait price strategy Meng Yuhong’s introduction of new products to the market will not only affect the product sales of its competing companies, but also affect the sales of other products on the same product line of the company. The phenomenon of self-phase erosion is the phenomenon that the sales of products and sales profits of other products on the same product line are reduced while the company profits from sales of new products. So the company...