随着白酒市场由“卖方市场”向“买方市场”的转变,白酒生产经营企业所面临的市场压力和竞争压力日益严重。特别是近几年来。一大批白酒生产企业过分追求“数量经济”而盲目扩大生产规模,据有关资料统计,中国白酒生产总量大体如下表。与啤酒逐年递增相反,由于目前大多数企业经营不太景气、下岗待业人员 As liquor market changes from “seller’s market” to “buyer’s market”, the market pressure and competitive pressures faced by liquor producing and managing enterprises are becoming more and more serious. Especially in recent years. A large number of liquor manufacturers over-pursuit “quantity economy ” and blindly expand the scale of production, according to statistics, the total volume of Chinese liquor production in general the following table. In contrast with the increasing number of beer, due to the current business is not the majority of the economy, laid-off unemployed