北京、上海、广州广告业今天各占据的优势并不是广告公司自己选择的结果。这是一个大的生态环境自然产生的,而且今天应该仍是一个不断变化、演进的过程。不能说北京的媒体优势、上海的国际规范运作优势和广州本土意识的优势仍会长期地维持下去,这种变化与经济、社会的变化是紧密相连的。经济与社会的变化引起了人们对资源认识的变化,而生意是围绕着资源进行争夺与分配的,在竞争的生态环境里,谁最适应这个生态并且能有效地占有资源,谁的生意就好。北京的媒体优势就在于北京是首都,并且在历史条件、制度下集中了最重要的、覆盖面最广的媒体资源。而上海,因为开埠以来逐渐形成的东方经济中心的地位,借以辐射中国乃至全世界,从而成为国际公司在进入中国时的首选。广州,则得益于靠近中国香港,在 The advantages that the advertising industry in Beijing, Shanghai and Guangzhou occupy today are not the result of advertising companies’ own choice. This is a natural ecological environment, and today it should still be a process of continuous change and evolution. Can not say that Beijing’s media advantages, the advantages of Shanghai’s international normative operation and the advantages of Guangzhou’s local consciousness will continue for a long time. Such changes are closely linked with economic and social changes. Economic and social changes have led to changes in people’s understanding of resources, and business is centered around resources for competition and distribution. In a competitive environment, who best suits the ecology and can effectively occupy the resources, whose business is good . Beijing’s media advantage is that Beijing is the capital city, and under the historical conditions and systems, the most important media coverage with the most extensive coverage is concentrated. Shanghai, on the other hand, became the first choice for international companies to enter China because of their position as the center of the East’s economic growth since the beginning of the port so as to radiate China and even the whole world. Guangzhou, then benefit from close to Hong Kong, China