一、从“小肥羊”和“红高粱”的对比看连锁经营连锁经营一般是指经营同类商品或服务的若干个店铺,以一定的形式组合成一个联合体,在整体规划下进行专业化分工,并在分工的基础上实施集中化管理,使复杂的商业活动简单化,以获取规模效益。连锁经营已成为当今商品流通业中最具活力的经营方式,推进连锁经营是我国流通领域带有方向性的一项改革。自20世纪90年代以来,连锁经营在我国显示出强大的生命力和发展潜力。不少连锁企业通过努力,成功地摸索出了一套适合的经营模式。当然,也有 First, from the “Little Sheep” and “Red Sorghum” contrast to see the chain store chain operations generally refers to the management of similar goods or services to a number of shops, to form a combination of a certain form, under the overall plan Specialized division of labor, and the implementation of centralized management based on division of labor, the complex business activities to simplify, in order to obtain economies of scale. Chain management has become the most dynamic mode of operation in today’s commodity circulation industry. To promote chain management is a reform that is directional in circulation in our country. Since the 90s of the 20th century, the chain management in our country has shown great vitality and development potential. Many chain enterprises through hard work, successfully explored a set of suitable business model. Of course, there are