近几年,以互联网为代表的新兴媒体快速崛起,打破了传统的媒体边界和竞争范式,传媒变革促使我国报业集团特别是中心城市报业集团从过度竞争走向合作共赢。本文试图结合我国报业集团竞争演变趋势,通过分析青岛报业市场整合和“大众报业”现象的典型案例,进而提出我国报业资源整合的理论模式和实践路径。 In recent years, the rapid rise of emerging media represented by the Internet has broken the traditional media boundaries and the paradigm of competition. The media revolution has prompted our newspaper groups, especially the central city newspaper groups, to move from over competition to win-win cooperation. This paper attempts to combine the evolution trend of the competition of the newspaper industry in our country. By analyzing the typical cases of the integration of the newspaper industry in Qingdao and the phenomenon of “the mass newspaper industry”, this paper puts forward the theoretical mode and practice path of the newspaper resource integration in our country.