自2014年元旦起,打车软件之间的战争硝烟从未停息,并有持续升温之势。从第一轮的拉客战到1月10日爆发的第二轮支付战,再到2月18日掀起的第三轮升级战,“快的打车”和“嘀嘀打车”的补贴规模已超过20亿元。目前,两家企业先后宣布对乘客提升减免额度,“快的打车”每单减免13元,“嘀嘀打车”每单随机减免12——20元。这个直到2013年才步入人们视野的市场,受到了媒体和业界的广泛关注,当然,也饱含着众多的争议与困惑。烧钱大战还能持续多久?如此争夺究竟为哪般?未来又该如何盈利?了解这个新兴市场,必须对这些问题进行解答。 Since New Year’s Day in 2014, the war smoke between taxi drivers has never stopped, and there is a continuing warming trend. From the first round of soliciting war to the second round of payout war broke out on January 10 and the third round of upgrading war set off on February 18, “Fast Taxi” and “Draft Taxi” Subsidy has more than 2 billion yuan. At present, the two companies have successively announced that they will raise the amount of deductible passengers, and the “quick taxis” will enjoy a reduction of 13 yuan for each single tax rebate. This market which did not enter the market of people’s minds until 2013 was widely concerned by the media and the industry. Of course, there were many controversies and puzzles. How long can a money-losing battle last? How exactly is this competition? How can we make profits in the future? To understand this emerging market, we must answer these questions.