论文部分内容阅读
现代管理思想实质上是围绕经营战略的策定与实施来考虑的。这是因为:当代任何企业都要经受市场变化、技术革新、人口构成变化、情报化和竞争国际化的冲击;而企业要在复杂多变的环境中长期维持良好业绩,应把环境分析和企业能力分析摆到重要的位置。面对各种冲击,情报在企业经营中具有重要的战略地位。一、经营战略与情报战略经营战略是情报分析、战略策定和战略实施等三阶段的反复进行;而情报则是这些构成要素间的纽带,在经营战略的三阶段中均须进行情报的收集、整理、分析、加工利用。1.情报分析。狭义地说,情报战略与情报分析具有同等意义。情报分析分企业环境和企业能力分析两大类。企业通过情报分析,
In essence, modern management thinking is centered on the formulation and implementation of business strategies. This is because: any contemporary company must undergo the impact of market changes, technological innovations, demographic changes, intelligence, and international competition; while companies must maintain good performance in a complex and ever-changing environment, environmental analysis and enterprises should be Capacity analysis is in an important position. In the face of various shocks, intelligence has an important strategic position in the business operations. First, business strategy and intelligence strategy Business strategy is the three phases of intelligence analysis, strategic decision-making and strategy implementation. The intelligence is the link between these elements. In the three phases of the business strategy, the information must be collected. Finishing, analysis, processing and utilization. 1. Intelligence analysis. In a narrow sense, intelligence strategy and intelligence analysis have the same meaning. Intelligence analysis is divided into two categories: enterprise environment and enterprise capability analysis. Enterprises through intelligence analysis,