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全运会是中华人民共和国运动会的简称。从1959年举办第一届全运会至今,50年的时间共举办了11次。全运会的视觉形象设计是一定时代的产物,代表了中国当时的设计水平。通过对全运会视觉形象元素的回顾、分析,能让我们了解影响设计,尤其是在元素选择方面的各种因素,这对设计实践本身具有指导性的作用。同时,通过对近50年来代表中国设计水平的全运会视觉形象的回顾,在一定程度上反映了自新中国成立以来设计的发展及设计观念的转变。
National Games is the abbreviation of the Games of the People’s Republic of China. From 1959 to hold the first National Games so far, 50 years time held a total of 11 times. The visual image of the National Games design is a product of a certain era, representing China’s design level. Through the review and analysis of the elements of the visual identity of the National Games, we can understand various factors that affect the design, especially in the selection of elements, which has an instructive role in the design practice itself. At the same time, the review of the visual image of the National Games representing the design level of China in the past 50 years reflects to some extent the development of design and the change of design concept since the founding of new China.