当前,在互联网向着便携化以及可移动化发展的新时期,新媒体在大学生中得到了广泛应用,成为大学生交流沟通以及获取信息的关键渠道。新媒体的迅猛发展为我国高校思政教育带来了一定的机遇和挑战,本文主要针对新媒体时代大学生思政教育工作进行分析和阐述,希望给予我国高校教育以参考和借鉴。 At present, new media has been widely applied to college students in the new era of portability and mobile development of the Internet. It has become a key channel for college students to communicate and obtain information. The rapid development of new media has brought certain opportunities and challenges to the ideological and political education in colleges and universities in our country. This article mainly analyzes and elaborates the ideological and political education for college students in the new media era, and hopes to give reference to higher education in our country.