旅游业是一个信息依托型和信息密集型的产业,并且可以实现异地购买当地消费的功能,直接省去物流环节。这使得它与电子商务有着有天然的适应性,而旅游电子商务也成为旅游业发展的必然趋势。在其迅速发展的同时,各种诟病也纷纷显示出来,其中最重要的一方面就是旅游电子商务的规范化建设和诚信监管问题。所以对于旅游电子商务的规范化建设和诚信监管问题的研究是非常有意义的。 Tourism is an information-based and information-intensive industry, and can be achieved off-site to buy local consumer features, directly eliminating the logistics link. This makes it and e-commerce has a natural adaptability, and tourism e-commerce has become the inevitable trend of tourism development. In its rapid development at the same time, all kinds of criticisms have also been shown, one of the most important aspect is the standardization of tourism e-commerce construction and integrity supervision issues. Therefore, the standardization of tourism e-commerce and integrity supervision of the study is very meaningful.