在和企业进行咨询合作时,经常遇到这样的老板,当你告诉他,这个项目要认真进行调研,先把情况吃透,再把战略策略敲定,然后再谈具体怎么做时,对方便会显得非常不耐烦:“我要的是现在怎么做,什么调研、战略、策略,那都是虚的。”果真都是虚的吗?当我们认真考察国内外名牌企业成功的经验时,会发现一个惊人的相似之处,那就是都非常 When consulting with companies, they often encounter such a boss. When you tell him, this project must be carefully studied, first understand the situation, then finalize the strategic strategy, and then talk about how to do specific, it will appear to the convenience I am very impatient: “What I want is what I do now. What research, strategy, and strategies are all imaginary.” Is it really true? When we carefully examine the successful experience of domestic and foreign brand-name companies, we will Found a striking similarity, that is very