[企业说]相对于传统的电视广告投放,时下的广告主越来越倾向于与大型电视活动的整套合作。事实上,在企业借助活动进行自身品牌推广的同时,活动也在借助企业的品牌力量进行着宣传推广。以蒙牛与超级女声为例,蒙牛的所有终端、甚至到是每一袋奶品的包装,其实 [Business says] Compared with traditional TV commercials, advertisers nowadays tend to be more and more involved with the entire television program. In fact, while enterprises use their activities to promote their own brands, the activities are also promoted with the brand power of enterprises. To Mengniu and super girl, for example, all the terminals in Mengniu, and even to each bag of milk packaging, in fact