自主品牌形象设计一直都是多内相关领域关注探讨的焦点问题,各企业也在不断努力,希望能够将更多自主品牌推向世界,得到认可与青睐。如何通过自身的品牌形象带给消费者更深刻的直观感知,全面满足其对品牌软性价值等方面的需求,是当下值得研究的学术话题。因此,为了让我国自主品牌获得更理想的发展成果,企业品牌形象设计研究是势在必行的。 Independent brand image design has always been the focus of many related areas of concern, the companies are also constantly working, hoping to bring more independent brands to the world, be recognized and favored. How to bring more profound visual perception to consumers through its own brand image and fully satisfy its demand for the brand’s soft value are the academic topics deserving research at present. Therefore, in order to make our own brand to achieve better development results, corporate brand image design research is imperative.