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生存发展在于创新 若把目光聚焦在电视媒介市场,每个电视工作人员都不难感受到强烈的竞争氛围所带来的巨大压力。未来三到五年,来自多元化媒介的竞争将会伴随经济形势的变化和国外媒介集团的介入而升级。作为相关从业人员必须打开视野,了解我们的生存状态和发展走势;作为媒介某一层面的管理人员,则更有必要以“全球化的思维、本地化的操作”来指导决策。
Survival and development lies in innovation If the attention is focused on the television media market, every television crew will feel the tremendous pressure of a strong competitive climate. In the next three to five years, the competition from diversified media companies will escalate in response to changes in the economy and the involvement of foreign media groups. As relevant practitioners, we must open our horizon to understand our living conditions and development trend. As a manager of a certain level of media, it is even more necessary to guide the decision-making with “global thinking and localized operation.”