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2012年1月广告投放总金额约为607.04亿元人民币,同比去年同期下降4%,环比2011年12月下降22%,受“限娱令”、“限广令”政策的双重影响,整体市场呈现广告投放冷淡景象,在广告投放最高的前十品类中,只有商业/工业/农业类、饮料品类、食品品类等三大类产品广告投放呈现小幅度上升势
January 2012 advertising total amount of about 60,704,000,000 yuan, down 4% from a year earlier, the chain fell 22% in December 2011, subject to As a whole, only the commercials, industrial products, agricultural products, beverage products and food products of the top ten categories with the highest advertising rates showed a slight upward trend