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2013年,邮储银行石河子市分行紧跟市场形势变化,将个人理财业务作为提升全行综合效益的重要抓手,在帮助客户优化资产配置的同时,也通过专业化的服务让客户对邮储银行的信赖之情“增值”。相关数据显示,这一年,石河子市分行理财产品销量达到5.39亿元,同比增长541.6%,在全疆16个地州分行中排名第一。凭心而言,无论是从地方经济环境还是从业务受众角度来看,要想在石河子这个以农场为依托、以工业为主导的军垦新城中把理财业务做出规模、做出效益,都不是一件容易的事。那么,面对激烈的市场竞争,石河子市分行是如何异军突起,实现理财业务规模化发展的呢?
In 2013, the Shihezi Branch of the Postal Savings Bank closely followed the changes in the market situation. Taking personal financial services as an important starting point for enhancing the overall profitability of the Bank, while assisting clients to optimize their asset allocation, they also provided professional services to customers for postal savings The trust of the bank “value-added ”. Relevant data show that this year, Shihezi Branch sales of wealth management products reached 539000000 yuan, an increase of 541.6%, Xinjiang Branch in 16 prefectures ranked first. At heart, both from the local economic environment and from the perspective of the business audience, in order to Shihezi this farm-based, industry-led Nankin Metro in the financial management business scale, make benefits, are not An easy thing. So, in the face of fierce market competition, Shihezi Branch is how to make a sudden emergence, to achieve large-scale financial management business development?