一旦市场增长率下降到正常水平之后,中国将会面临着跟欧洲和日本卡车制造商在过去面临的同样的困难——向哪个方向发展和增长自己的品牌在很多种情况下,中国卡车制造商现在面临着比乘用车制造商更多的复杂和困难。卡车不是情绪化的产品,而是一个商品。消费者的购买决定是基于使用成本和售后服务质量,而不是设计与品牌形象。 Once the market growth rate has dropped to normal levels, China will face the same difficulties faced by truck manufacturers in Europe and Japan in the past - in which direction to develop and grow their own brands. In many cases, Chinese truck manufacturers It is now more complex and difficult than the passenger car manufacturers. Truck is not an emotional product, but a product. Consumer buying decisions are based on cost of use and after-sales service quality, not design and brand image.