叶茂中光生《品牌的误区》(《销售与市场》2001年第1期)一文中的基本观点,笔者颇为认同,但其中关于品牌与名牌的概念及其关系还需进一步理清,在此谈一些不同看法。文中的有关观点割裂了品牌与名牌的内在关东。其实在现实的市场运作中,最迫切的问题是:人们往往认为名牌就是知名度很高的品牌,而忽观了当牌的其它特征。我们 I quite agree with the basic viewpoint of Ye Mau in the “Misunderstanding of the Brand” (Sales and Marketing, No. 1, 2001), but the concepts and relationships of brands and brands need to be further clarified. Some different opinions. The relevant views in the article cut off the inner Kanto brand and brand names. In fact, in the actual operation of the market, the most pressing problem is: People often think that brand name is a high profile brand, and suddenly ignore the other characteristics of the license plate. we