企业文化的概念最早是由美国管理学者托马斯·彼得斯和小罗伯特·沃特曼在《成功之路》一书中提出的,他们认为,公司的成功并不仅仅靠严格的规章制度、管理工具,关键是靠企业文化。改革开放以来,在学习西方先进的企业管理模式的过程中,我国的大多数企业几乎全盘引入了西方的企业文化管理模式。然而,在应用管理等方面,由于偏重对西方企业文化理论和管理形式的照搬照抄,对本土企业优秀文化提炼不够,对优秀传统文化的利用多 The concept of corporate culture was first proposed by the American management scholars Thomas Peters and Robert Waterman in The Road to Success. They believe that the company’s success does not rely solely on strict rules and regulations and management tools. The key is to rely on corporate culture. Since the reform and opening up, in the process of learning the Western advanced enterprise management model, most of our country’s enterprises have almost completely introduced the Western corporate culture management model. However, in terms of application management, due to the emphasis on the copying of western corporate culture theories and forms of management, there is insufficient refinement of the excellent culture of local companies and the use of excellent traditional culture.