政治、经济、文化全球化共同构成了中国广播的全球化背景,然而具体到中国广播与国外媒体直接交锋的阵地则是“技术”和“节目”两方面。通过对这两个主要战场的分析,我们可以更直观地感受到全球化背景下中国广播所面临的挑战以及可能的应对策略。 Politics, economy and cultural globalization have jointly formed the background of the globalization of Chinese broadcasting. However, the specific positions that China Radio directly confronts with foreign media are “technology” and “program.” Through the analysis of these two main battlefields, we can more intuitively feel the challenges China’s broadcasting faces in the context of globalization and the possible countermeasures.