把优质的节目奉献给广大人民群众,是电视媒体实现为人民服务宗旨的根本途径。是否具有丰富且高质量的电视节目,不仅是衡量一个电视台成功与否的关键,更关系到电视台的生死存亡。作为基层媒体的静海电视台在多年探索提高节目质量的实践中,尝试在“评”字上做文章。通过完善“三评”机制,走出了一条促进节目创新,促进人才队伍建设,从而实现节目质量提升的成功之路。 To dedicate high-quality programs to the broad masses of the people is a fundamental way for the television media to realize the purpose of serving the people. The richness and quality of television programs are not only the key to the success of a television station, but also the survival of television stations. As a grass-roots media Jinghai television station in many years to explore ways to improve the quality of the program, try to “comment on” the word on the fuss. Through the improvement of the “three assessment ” mechanism, we have come out with a successful way to promote program innovation and promote the building of a contingent of qualified personnel to achieve the enhancement of program quality.