一、节目和收视率在谈电视节目个案研究之前,我想先谈一下作为参考数据的大家比较关心的节目收视率问题。目前,在日本的关东地区正进行机械式个人收视率调查,每天可收集到个人收视率的数据。另外,全国又被分割成32个调查区域,也采用上述同样方式,但调查对象为家庭收视率。因为数据量大,所以对这些收视率的评估,因电视台(商业台)、广告公司 First, the program and ratings Before talking about the case studies of television programs, I would like to talk about the audience ratings as a reference data are more concerned about the issue of ratings. Currently, a survey of mechanical personal ratings is being conducted in Japan’s Kanto region, and data on personal ratings are collected daily. In addition, the whole country was divided into 32 surveyed areas and adopted the same method as mentioned above, but the target audience was family ratings. Because of the large amount of data, the ratings of these ratings are determined by television stations (commercial stations), advertising agencies